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Head of Marketing

Dapper Labs

Dapper Labs

Marketing & Communications
Canada · United States · Remote
Posted on Tuesday, January 10, 2023
We are looking for a technical, community-oriented marketer to build and grow a world-class Web3 community of apps and experiences built on Flow. Your goal is straightforward: 1/ Make the current communities and developers on Flow successful, 2/ Amplify their success to attract more communities, creating a virtuous cycle of growth.
The ideal candidate is fanatic about the power of Web3, knows how to tap into community word of mouth, and will build the foundation for go-to-market growth from the front lines. We prefer candidates with experience across the full spectrum: Product Marketing, Dev Advocacy, Community & Content Marketing, and Events – ensuring that we take a 360 approach toward engaging with our community. Excitement about the potential of Web3 and the value it will add to everyday peoples' lives is a must.

In this role, you will be responsible for the following pillars:

  • Strategic planning: You will set the strategic marketing vision for Flow from the lens of a blockchain and do so in a way that resonates in the industry as innovative, daring, and at times, radical. You will need to create new programs that positions Flow as well as the web3 broader ecosystem around thought leadership, content and evangelism.
  • Flow state of the network: You’ll be responsible for working with R&D teams to solidify community understanding and perception of the Flow network across different dimensions - developer adoption, network growth, decentralization, token economics, product launches, use cases and such. Your ultimate stakeholder is the success of the network and its community.
  • Ecosystem projects: You’ll spend a considerable amount of time supporting the launches, announcements, and key developments of teams building on Flow. The success of Flow is tied to successful partners building dapps or ecosystem tooling which need compelling industry-moving stories. You’ll need to lead diverse teams internally and externally to create content that can appeal to different audiences - developers, thought leaders & investors.
  • Community-led marketing: You recognize that marketing bread and butter for Web3 is being community-led. You will need to create marketing campaigns that will foster Web3 community building via Twitter, Discord, & Telegram.
More about Flow:
Flow is the layer 1 blockchain for builders. Flow blockchain is designed for a new generation of consumer apps, games, and the digital assets that power them. Flow helps developers build the kinds of applications people want to use, focusing on consumer-friendly onboarding and the ability to handle mainstream scale. The Flow team is a humble and curious bunch of builders, scientists, marketers and product experts who share a passion for blockchain technology and the new kinds of software it enables. Our people are our greatest strength: our diverse team flourishes in an environment where personal autonomy and professional growth are encouraged.