About Us:

Delta Exchange is a high-performance digital asset derivatives exchange. Founded in

2018, Delta is backed by marquee investors like Aave, Kyber Network, SinoGlobal Capital,

QCP, LuneX, Gumi Cryptos, BR Capital, CoinFund and more.

Delta offers Futures, Perpetuals & Options trading across Bitcoin and leading Altcoins

with up to 100x leverage. Delta also has a suite of innovative product offerings like

Interest Rate Swaps, Calendar Spreads, Turbo Options and Robo Trading Strategies.

Our mission is to accelerate the advancement of the cryptocurrency financial system by

building a highly liquid and trusted derivatives trading platform developed to serve both

retail and institutional traders.

With a powerful matching engine, an intuitive interface, advanced order types and

lightning-fast APIs, Delta provides access to an institutional-grade trading platform built

for the digital asset markets.

Experience Level: 3-8 Years

We are seeking a highly skilled and experienced Retention Marketing Specialist with a background in Futures & Options (F&O) trading to join our team. The ideal candidate will be responsible for developing and executing retention strategies aimed at increasing customer loyalty and lifetime value. This role requires a deep understanding of F&O markets and a proven track record in customer retention and engagement.

Requirements

• Develop and Implement Retention Strategies:
  
  

Design and execute comprehensive retention marketing strategies tailored to F&O traders.

Utilize data analytics to identify key segments and develop personalized marketing campaigns.

• Personalized Communication:
  
  

Create and manage personalized communication plans, including newsletters, emails, and in-app messages.

Ensure that all communications are relevant, timely, and valuable to the client base.

• Loyalty Programs:
  
  

Develop and manage loyalty programs to reward frequent traders.

Monitor the effectiveness of loyalty programs and adjust them based on client feedback and engagement metrics.

• Educational Content:
  
  

Create and distribute advanced educational content, including webinars, tutorials, and market insights.

Collaborate with industry experts to provide high-value content that helps traders improve their skills.

• Customer Feedback:
  
  

Implement feedback mechanisms to regularly gather client insights.

Analyze feedback to identify areas for improvement and develop action plans to address them.

• Exclusive Offers and Promotions:
  
  

Develop exclusive offers, promotions, and incentives to keep clients engaged.

Track the success of promotional campaigns and optimize them for better results.

• Community Building:
  
  

Foster a sense of community among F&O traders through events, forums, and social media groups.

Organize exclusive events to build stronger relationships with key clients.

• Advanced Tools and Technology:
  
  

Collaborate with the product team to ensure the trading platform offers advanced tools and features that

meet client needs.

Stay updated on the latest technological advancements in F&O trading.

• Performance Analysis:
  
  

Regularly review and analyze the performance of retention strategies.

Prepare reports and present findings to senior management with recommendations for improvements.

Qualifications:

Bachelor's degree in Marketing, Finance, Business, or a related field.

3-8 years of experience in retention marketing, preferably in the financial services industry.

Strong understanding of Futures & Options markets and trading.

Proven track record of developing and executing successful retention marketing strategies.

Excellent analytical skills and the ability to interpret complex data sets.

Strong communication and interpersonal skills.

Ability to work collaboratively with cross-functional teams.

Proficiency in marketing automation tools and CRM software.

Advanced degree (MBA, Master's) in a related field.

Experience with data analytics and segmentation.

Knowledge of the latest trends and best practices in retention marketing.